Demia Privacy Policy

Effective Date: February 28, 2026

1. Introduction

This Privacy Policy explains how Demia ("we," "us," or "our") collects, uses, shares, and protects your personal information when you use our AI-powered personal style positioning application. We are committed to protecting your privacy and ensuring the security of your data. By using Demia, you consent to the practices described in this policy.

2. Information We Collect

2.1 Data Collection Methods

We collect information directly from you when you upload content to Demia, create an account, or interact with our services. We also automatically collect certain technical data through the use of cookies and similar technologies.

2.2 Specific Data Types Collected

  • Portrait Photos & Visual Data: Daily portrait images you upload for AI style analysis.
  • Account Information: Email address, username, and password (stored securely via hashing).
  • Usage Data: App interaction logs, feature usage patterns, and session duration.
  • Device Information: Device type, operating system, IP address, and unique device identifiers.
  • AI Output Data: Style labels and analysis results generated from your photos.

3. How We Use Your Information

3.1 Primary Usage Purposes

  • To analyze your uploaded portrait photos and generate personalized style labels (e.g., "Sweet Girl," "Chic & Cool").
  • To improve the accuracy and performance of our AI algorithms.
  • To provide customer support and respond to your inquiries.
  • To send important service notifications, such as policy updates or account alerts.
  • To personalize your experience within the app based on your style preferences.

3.2 Legal Basis for Processing

We process your data based on your explicit consent, the necessity of performing our service, and our legitimate interest in improving Demia.

4. Third-Party AI Service Data Processing

4.1 Partnered AI Service

To provide our core AI style analysis functionality, Demia transmits your portrait photos and related data to OpenRouter, a third-party AI service provider. OpenRouter processes this data to generate style labels and analysis results on our behalf.

4.2 Data Protection Commitment

We have verified that OpenRouter maintains data protection practices that are equivalent to or exceed our own standards. All data shared with OpenRouter is subject to strict confidentiality agreements and is used solely for the purpose of providing services to Demia.

Your portrait photos and analysis data are transmitted to OpenRouter for processing, but remain under our control and are not used by OpenRouter for any independent purposes.

5. Information Sharing & Disclosure

5.1 Shared Data Categories

  • With OpenRouter: Portrait photos, device metadata, and anonymized usage data for AI processing.
  • With Service Providers: Limited data to payment processors, cloud storage providers, and customer support tools, all bound by confidentiality agreements.
  • Legal Requirements: Data may be disclosed to comply with legal obligations, respond to valid requests from authorities, or protect our rights.

5.2 No Unauthorized Sharing

We do not sell, rent, or share your personal information with third parties for marketing purposes without your explicit consent.

6. Data Security Measures

We implement industry-standard security measures to protect your data from unauthorized access, disclosure, or misuse, including:

  • End-to-end encryption for data transmission and storage.
  • Regular security audits and vulnerability testing.
  • Access controls and role-based permissions for internal data handling.
  • Secure cloud infrastructure with redundant backups.

While we take reasonable steps to protect your data, no security system is completely infallible, and we cannot guarantee absolute security.

7. User Data Rights

You have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request updates to inaccurate or incomplete information.
  • Deletion: Request the deletion of your account and associated data.
  • Restriction: Request that we restrict the processing of your data.
  • Data Portability: Request a machine-readable copy of your data for transfer to another service.

To exercise these rights, please contact us at Demia@gmail.com. We will respond to valid requests within 30 days.

8. Children's Privacy

Demia is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected data from a child under 13, we will immediately delete that information from our systems.

9. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy within the app and updating the effective date. Your continued use of Demia after the changes take effect constitutes your acceptance of the revised policy.

10. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: Demia@gmail.com